There are literally thousands of affiliate programs available on the internet. These programs help you to get closer to sellers and also allows the opportunity to deal with sellers directly. But before you choose the best affiliate program for you, there are many things you have to consider. The aim of my post today is to try to explain to you the things you need to consider in order to get the best program for you. So here are a few pointers that will enable you to make this choice…
CONSIDER YOUR BUSINESS AND THE PRODUCTS YOU USE REGULARLY
Many affiliate marketers are in the habit of getting involved in any and every affiliate program they come across.
My biggest piece of advice?
Don’t do this! #justdont Your attention will be divided every-which-way, and you’ll end up being disappointed by the lack of results… and ultimately, destroying your business before it’s even had a chance to get off the ground.
So before you choose a particular program, you need to carry out some research to determine if this business aligns with your business. Does it give opportunities to promote the kind of products that are in your niche? Does it give you a chance to market the products that you already use?
Think about those products that you use and love; go for programs that offer products that you are used to, and products that you have a passion for. Whatever you do, do not just slap links everywhere for the sake of making money. HUGE #rookiemistake Your readers are smart, and can smell bullsh** a mile off.
You’re trying to build trust with your readers by recommending the products/services that provide value. So go for the things that work for you, that you’ve used or tried, and that you feel good about.
LOOK FOR HIGH-QUALITY PROGRAMS
Different programs have different standards and different qualities. No two programs are equal. I like to go by the 80/20 rule: 80% of affiliate marketing programs won’t make you any money, and 20% will make you most of your affiliate revenue. Because of this, you need to do your research to discover which program offers you the best quality.
5 WAYS TO FIND QUALITY AFFILIATE PROGRAMS
1. Ask in Q+A sites such as Quora, Yahoo Answers or Wiki Answers. Eg. “Which (niche) affiliate program is the best?”
3. Use Google to search for (your niche) + affiliate program, (your niche) + affiliates, (your niche) + become an affiliate.
4. Use Jaaxy. This is primarily a keyword research tool, but it has a great feature which allows you to find affiliate programs on sites such as ClickBank, CJ Affiliates, and Rakuten Marketing (formerly Linkshare).
5. Check out my list of 125+ Affiliate Programs for Bloggers in Every Niche: all the hard work’s been done for you!
CONSIDER YOUR TARGET AUDIENCE
Before you get involved in any affiliate program, think about your target market. Look at the demographic, age group, audience interests, what pages your audience visits the most, where your audience hands out online, etc. (This is easy to do with an analytics tool such as Google Analytics).
You need to choose a program (and a product) that aligns with the needs of your target audience. Ask yourself:
- Does this product solve a problem?
- Will this product solve my reader’s problem?
- Is this a quality product that would be worthwhile for my reader to explore?
Another thing you’ll want to look at is the demand for the product or service: make sure what you plan to promote is in high demand by your target audience. Because what’s the point of continuously recommending things that your readers don’t need… or even want?
Do your research by checking out Facebook groups or surveying your subscribers, to see what kind of things they need help with.
BEWARE OF SCAMMERS!
Here’s the thing: affiliate marketing is a 100% legitimate industry. But… there are many fake affiliate programs out there. Before getting involved with any program, you need to check them out. Many will come with mouth-watering offers to attract you. But when the offer becomes too good to be true, it is essential that you step back and scrutinize the program before getting into it.
Do your due diligence!
Here are a couple of the most common affiliate marketing scams to watch out for:
- Fake affiliate marketing “training”: When you’re new to affiliate marketing, it’s not uncommon to want to undertake some training before you get started. This is a great idea, and there is no shortage of courses, webinars and ebooks out there. Unfortunately, many of these are often nothing more than a rip-off. You don’t actually learn anything useful, you’re out-of-pocket, and at the most, you might get an e-book that is full of fluff and no real, actionable lessons. So make sure do your training with a well known name. Two popular ones that have rave reviews are the Making Sense of Affiliate Marketing course, and the Make Your First Affiliate Sale in 24 Hours ebook.
- Get rich quick offers: The reason affiliate marketing has a bad name is because of the crazy amount of get-rich-quick offers everywhere. You know the ones… promising you’ll make thousands of dollars overnight, or that you can just work 15 minutes a day and have $5k in your bank account at the end of the week. Um, yeah, NO. #nothappening #itsascam
- Pay to join offers: Real, legitimate affiliate programs are free to join. An authentic affiliate program should be risk-free for affiliates. You should never have to pay a fee to sign up to a program. If you are asked to pay a fee to join, run like a crazy woman!
Choosing the right affiliate program is really not that hard… you have to take the right steps. The more time and effort you put into these steps in the beginning, the more likely you’ll be to succeed.
Got questions about this post, or about using affiliate marketing as part of your blog monetizing strategy? Let me know in the comments below!